Highly Informed Podcast

In this episode, host Jon Purow interviews Arthur de Cordova, CEO of Ziel, about the company's microbial reduction technology for the cannabis industry. They explore Arthur's diverse background, the adaptation of Ziel's technology from textiles to cannabis, and the evolution of their business model. The conversation delves into regulatory challenges across states, the importance of microbial control in the supply chain for safety and compliance, and the financial risks of contamination. They also discuss market dynamics, such as oversupply and price compression, and look at the evolving European cannabis market.