MITA - Cannabis + Microbial Decontamination

In this video, we're diving into a significant topic that highlights a crucial aspect of the agricultural industry: food safety and regulatory compliance. Specifically, we're focusing on the challenges faced by California's almond producers during the infamous salmonella outbreak. The video discusses the importance of proper microbial decontamination in the cannabis industry, highlighting the challenges faced by cultivators in maintaining product quality and safety. It explores how the founders of Zeal, a company that provides a non-chemical, organic solution to address microbial issues, entered the cannabis industry after their experience in the food industry dealing with similar concerns around pathogens. The video emphasizes the necessity of having a "kill step" in the cultivation process to ensure products pass stringent microbial testing requirements and avoid costly product recalls.